The NEW American Super Brand I'm about to describe shows remarkable similarities to Wal-Mart, Nike, and Starbucks in their early days. In fact, this business is right now using the same powerful business secrets that launched these global giants.
A couple of years ago, you could've gotten into this company for about a third of what it costs today. Yet, as impressive as this stock has been recently, we project it will continue growing at that pace well into the next decade.
You see, this stock is still a great buy today. More important, we believe it's going to stay a great buy for a long time. And right now, it's climbing - just like Wal-Mart did in the 1980s - so the earlier you get in, the better. Have a look...
Wal-Mart got on top by constantly inventing new ways of moving the right products to the right customer, at the right time, and always, by the most efficient means possible. In other words, no retailer has ever optimized shelf space better than Wal-Mart. It's the simple business secret that built the Sam Walton empire.
That's why the NEW American Super Brand recently made the revolutionary decision NOT to follow an industry practice of simply renting shelf space to the highest bidder. Instead, they're getting the right products to the right customers by having regional managers decide which products get a test run in stores. Then, only if that product sells well and receives positive customer feedback, will the company make a long-term commitment to carry it...
The customer -- not old, outdated industry practices -- is what the NEW American Super Brand is built around...
Starbucks also became a global brand powerhouse by keeping the customer experience front and center. As a result, people were willing to pay a lot more for a cup of coffee. Now, in much the same way, the NEW American Super Brand is charging premium prices for the right products in an appealing setting... and people are falling all over themselves to pay for the experience!
In essence, the NEW American Super Brand is using -- in tandem -- two of the secrets that built Wal-Mart and Starbucks.
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