Adlabs Films to invest Rs 100 cr

Adlabs Films plans to invest about Rs 100 crore to convert 300 of
its existing 425 movie screens into digital format in the next 18-
24 months. Converting conventional screens into the digital format
will allow Adlabs to offer better picture quality to audience
besides swifter distribution of movie prints.

The move would also help Adlabs curb piracy which tends to originate
when the conventional physical prints are transported to various
locations. Adlabs which runs its movie exhibition business under the
Big Cinemas brand in India, Malaysia and US, has already started the
process of digitalisation in its US movie theatres